University of the Pacific

Adam Tschuor was named Pacific Director of Athletics in July 2023 after an 11-year stint at Dayton, where he helped lead the Flyer athletics program to successful athletic performance and academic achievement. He oversees the 17-sport Pacific program, competing primarily in the West Coast Conference. 

Tschuor joined the Dayton staff as director of ticketing and rose through the organization. He has served as the senior associate athletic director for the past six years. Dayton's men's basketball has been to the NCAA Tournament four times over the past decade, including a trip to the Elite 8 in 2014.

Tschuor played an integral role in creating a dynamic fan base at UD Arena, which at 13,407 seats is the largest in the Atlantic 10 Conference. The Flyers have had 48 consecutive sellouts for men's basketball over his final three years. Dayton regularly ranks in the Top 25 nationally in college basketball attendance. The "Red Scare" student section makes UD Arena notoriously difficult for opponents.

Tschuor also has been a recruiter and developer of coaching talent and a key contributor to Dayton's highly successful fundraising, ticket-revenue generation and lucrative media contracts.

Student-athletes also have excelled academically at Dayton, which is just one of 15 universities with at least three teams earning top NCAA academic recognition in each of the past 15 years, a group that includes Harvard, Duke, Princeton, Penn, Yale, Northwestern, Brown, Dartmouth and Notre Dame.

Before joining Dayton, Tschuor worked at Ball State for four years in charge of ticket sales. He also taught sports management as an adjunct professor at Dayton.

Tschuor received a Bachelor of Science degree in Business Administration in 2005 from Creighton University, where he played on the golf team. He earned a Master of Arts in Sports Administration in 2010 from Ball State University.
 
Tschuor and his wife, Sarah, have four children, Grayson, Hadley, Harper and Caden.

What people are saying about Adam Tschuor:
 
Christopher Callahan, Pacific President
“It’s the beginning of a new era for Pacific Athletics. Adam brings the precise combination of experiences, skills, values and attitude we were seeking. He is a strategic innovator and big thinker who leads through equal parts relationship building and critical data analysis–the art and science of leadership. And he has an infectious enthusiasm, optimism and energy."

Eric F. Spina, Dayton President
“He has been a huge part of our athletic success at the University of Dayton. Adam is a person of great integrity, strong values and immense talent. An innovative thinker, thoughtful strategist and extremely hard worker, the students, staff, alumni and fans of Pacific will enjoy getting to know Adam."

Dan Gavitt, NCAA Senior Vice President of Basketball
"Adam has been an integral part of the athletics success at the University of Dayton—and in particular their excellent basketball programs. He has also been a valued partner of the NCAA as a key member of the host institution for the First Four of March Madness. Adam is an experienced administrator and talented communicator, who will bring positive leadership to the Pacific Tigers athletics community."

Stu Jackson, WCC Commissioner
"President Callahan's leadership and external vision for University of the Pacific continues to elevate the profile of the institution. He is deeply invested in the success of Pacific's athletic department and its central role in the greater campus and Stockton communities. The appointment of Adam Tschuor as athletics director will further advance President Callahan's vision for the university and its athletic department. Adam enhanced Dayton's external operations and helped grow the profile of the campus during his service on the department's leadership team. I look forward to getting to know Adam and working closely with him as one of our campus leaders in the West Coast Conference."