Athletics

Pacific Identity Sheet

The University of the Pacific Athletics Department, just like the institution itself, interacts with varied audiences including current and prospective students, faculty, staff, donors, alumni, sports fans and many, many others. Implementing and branding a consistent visual identity for those constituents is an absolute necessity in today's complicated and crowded visual marketplace.

As equity in the brand builds over time - through success on the playing fields and consistent and constant application by the department - it becomes synonymous as a symbol of the department. A strong brand is an organization's most important asset. Careful quality control, graphics application and standardization is imperative,

The Pacific Athletic Department worked with Michael Osborne Design (MOD) to create an identity system and word mark that would capture the excitement, prestige and power of Pacific's 16 men's and women's sports teams.

The Pacific Athletic Department has graphics identity guidelines to set usage standards for its marks. As an interested fan or stakeholder in our product, we ask you to consider the guidelines established to ensure proper application and investment in this identity.

For additional information on Pacific Athletics trademark licensing please contact:

Dan Chapman
Associate Director of Athletics for Marketing and Media
(209) 946-3108
dchapman@pacific.edu